Canon Photomarathon SG (2012, 2013, 2014)

Jump Interactive

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Canon Photomarathon SG
(2012, 2013, 2014)

Facebook Campaign

About Project

To create awareness and increase engagement, Canon wanted to roll out a Facebook campaign that will attract participation and excitement leading up to the event.

We came up with the idea of a T-shirt design voting contest, and created a variety of T-shirt designs. The interactive voting application allowed users to vote for their favourite design to be the official T-shirt design for Canon Photomarathon SG.

The voting was open to public and voters stand a chance to win prizes if they have voted for the winning design.

This campaign has been an annual occurrence since 2012.

Scope of Work:

- Facebook campaign
- Voting contest Facebook Application
- Campaign management and results collation